From Industrial Safety to the Sporting Goods Aisle

Radians Outdoors provides sporting goods retailers with trusted PPE, real support, and retail-ready programs and pricing that drive results.

Based in Memphis, Tennessee, Radians® has built a strong reputation as a trusted leader in Personal Protective Equipment (PPE).

With more than 25 years of experience, the company designs, manufactures, and supplies a comprehensive range of safety products to protect people at work and at play. Radians’ influence reaches multiple markets, including industrial safety, construction, public safety, retail, and outdoors.

Today, Radians employs more than 700 team members across a global network of facilities in Memphis, Tennessee; Thomasville, North Carolina; Mexico; the United Kingdom; the Netherlands, and their recently opened facility in Salt Lake City, Utah.

Backed by a strong network of manufacturer representatives and authorized distributors, the company operates with a clear mission: to protect lives worldwide by manufacturing high quality PPE while equipping distributors and retailers with the products, policies, and programs they need to succeed.

Radians Retail Reach

-Radians serves a wide range of retail channels:
-Hardware
-DIY
-Lawn & Garden
-Farm & Ranch
-Sporting Goods & Outdoors

Just as Radians safety products protect people at demanding job sites, Radians Outdoors protects hunters, shooters, and outdoor enthusiasts by bringing proven and trusted safety expertise into the field, the shooting range, and your store.

Whether working with national big-box chains or independent mom-and-pop stores, Radians Outdoors is committed to delivering solutions that help retailers compete and grow. For example, the company’s detailed planograms and point-of-sale displays enable retailers to present personal safety products in ways that attract attention, drive impulse purchases, and boost sell-through. Its website offers numerous resources for retailers, including product data and images, catalogs, and easy-to-complete online forms to request a quote or sample.

Radians also supports retail success and margin growth through competitive pricing, low minimum orders, flexible ordering options, and efficient distribution designed for fast, reliable delivery. It offers products across value, performance, and premium price points to meet a wide range of retail needs and budgets.

Plus, the Radians Outdoors portfolio includes globally recognized licensed brands such as DEWALT, Ducks Unlimited, and Mossy Oak to name a few. It also manufactures many products in the USA, including disposable foam earplugs, lens wipes, and custom hi-vis safety garments made at Radians apparel manufacturing facility in Thomasville, NC.

Trusted Products for Everyone

Personal protection is more than a promise at Radians. It is built into every product through rigorous testing and quality control. Products are designed for men, women, youth, and tactical users, ensuring broad appeal across the outdoor market.

Product categories include:
-Vision protection featuring anti-fog, polarized, mirrored, tactical ballistic-rated options, and a wide range of lens tints and interchangeable lens kits
-Hearing protection, including electronic and passive earmuffs, disposable and reusable earplugs, Bluetooth-enabled options, wireless earbuds, and Made in USA foam earplugs
-Battery-powered heated apparel
-High Visibility apparel, including T-shirts, polos, vests, jackets, and more
-Cooling and warming gear
-Logo-branded gear through Radians’ in-house embroidery and custom imprinting capabilities, which now includes Direct to Film (DTF) printing, which creates detailed full-color designs that are vibrant, durable, and resistant to cracking

Navigating Today’s Retail Challenges

Brett Bryan, Radians’ new Director of Sporting Goods, believes two of the top challenges facing the Sporting Goods industry are:

1.) Less participation in hunting and shooting sports due to changing age demographics, cultural shifts, technology, access, and more.
2.) Economic pressures such as inflation are squeezing disposable income for many Americans, shifting spending priorities toward essentials like groceries and housing and away from discretionary pursuits like hunting and shooting.

“As an independent retailer, the best way to keep customers coming back is by building relationships,” said Bryan. “Be the person your customers trust, the one they come to with questions, and the expert they rely upon.”

His advice for independent retailers facing challenges is two-fold: stay focused on your core customers, while also finding entertaining ways to bring in new ones, including women and youth.

Give Your Customers and Prospects an Experience They Can’t Get Online

One way to create an experience and grow your customer base is by hosting face-to-face events at your store. Here customers can test and try-on products and receive guidance from your sales team and the local shooting and hunting instructors/ guides who you invite to the event.

You can also host events that are centered around women and youth, two of the most important growth audiences for the sporting goods industry because they shape future participation, purchasing behavior, and brand loyalty.

When thinking about today’s youth, pay close attention to Gen Alpha whose oldest members will turn 16 in 2026. According to the Marketing Dive, this cohort born between 2010 and 2024 “already wields $28 billion in direct spending power,” whether through their own purchases or the influence they have over parental purchases.

At your event, offer snacks, giveaways, exclusive event discounts, and a raffle for a popular item in your store. Face-to-face events create fun experiences for customers and prospects, and they also establish you as the local expert.

In addition to hosting fun and low-pressure events, retailers can expand their influence by:
-Sponsoring local shooting competitions and tournaments.
-Attending local hunting, fishing, archery, and hiking club meetings. If you can’t attend, consider donating an item that can be used for prizes at the meeting. This is a great way to promote your store’s name among those who need to know about your store.
-Partnering with local causes that support conservation groups, schools, youth outdoor education programs, and women’s self defense classes.

Looking Ahead with Radians Outdoors

From first order to restock, Radians Outdoors is designed to support independent retailers, making it easy for them to manage inventory without overbuying. Add retail-ready merchandising displays, planograms, and a dedicated sales team, and retailers gain a partner focused on consistency, sell-through, and long-term success.

 

Radians Outdoor
5305 Distriplex Darms Dr.
Direct: 1-877-723-4267
Mary Padron; mpadron@radians.com
www.radiansoutdoors.com