New “Bug Out Bag Essentials” developed with survival expert Creek Stewart

ST. PAUL, Minn. – March 29, 2013 – The Sportsman’s Guide is launching a new online section of survival surplus gear for filling out a Bug Out Bag, a military-style backpack customized to a variety of emergency situations.

Sportsman’s Guide consulted on the line with experienced survival instructor Creek Stewart, author of “Build the Perfect Bug Out Bag: Your 72-Hour Disaster Survival Kit.” It is being introduced in the company’s April Military HQ catalog.

The survival supplies are grouped into four categories: Food, Fire and Water; First Aid and Hygiene; Shelter & Tools; Self Defense & Communication. This includes water purifiers, fire starters, MREs (ready-to-eat meals) and food storage, emergency first aid kits, survival knives and tools, emergency shelters, pepper spray, weather radios and more. Sportsman’s Guide expects to continue expanding the selection over time.

“Our customers have been requesting more urban and field survival tools and essentials so they can be prepared for any disaster, situation or conditions, ” said Jay Berlin, CEO, Sportsman’s Guide. “We’ve put together a dynamic selection of affordable gear for the smart survivalist, made up of items carefully designed to provide relief in the face of adversity, with survival, recovery and comfort in mind.”

The entire Sportsman’s Guide selection of emergency preparation supplies is available at


About The Sportsman’s Guide
The Sportsman’s Guide® is a premier sporting goods and ammunition and shooting accessories retailer in the portfolio of Northern Tool + Equipment, located in St. Paul, MN. The company has been a supplier of top-quality outdoor goods, ammunition, bulk ammo, surplus ammo and shooting accessories at discount prices, sold via catalogs as well as the company’s websites,,, and, since it was founded in 1976. For more information, visit