Re-Engagement Marketing
By Benjamin Roussey The meteoric rise of e-commerce in recent years, which was accelerated by the pandemic, has dramatically...
Outsourcing Your Retail Tasks: Enhancing Efficiency and Growth
By Russell Phillips Outsourcing, the practice of hiring external firms to handle specific business functions, has become a vital...
How to Elevate and Improve your Brand
By Nick Mann When many people hear the word “brand,” they think of big-name companies like Nike, Google and...
Politics and Business Can Mix
By Jane Genova “Corporate America Is Sitting Out the Trump-Biden Rematch.” That was the May 10, 2024, headline in...
How Dress Codes Shape Company Culture and Identity
By Benjamin Roussey Dress codes in the workplace have long been a topic of interest, debate and evolution. From...
Social Commerce: Turning Likes into Sales
By Nick Mann In the past, e-commerce and social media were two different entities. For example, users may have...
Must Have Apps for Retail Stores
By Russell Phillips In the evolving retail scenery, technology plays a driving role in growth and enhancing customer experiences....
Experimental, Discount, or Hybrid?
By Jane Genova “Uncertainty.” That is the word the National Retail Federation is hearing the most during 2024. Of...
Managing Online Reviews
By Jane Genova For shoppers, checking online reviews is now an essential part of the buying journey, both in...
Blurring Business Boundaries
By Jane Genova Amazon is the textbook example of achieving the unthinkable by continually pushing beyond the traditional boundaries...
How To Market Self-Defense Products
By Diane Crosby Whether your store is primarily geared for military, outdoors or public safety, it is likely that...
COVID and Management/Labor Relations
By Jane Genova Not since the 1930s has there been so much disruption in management/labor relations. Back in the...
Hybrid Retail
By Jane Genova Since COVID, documents management consultant McKinsey & Company observes that three-fourths of shoppers have changed how...
A Short Business Guide for Retirees
By Benjamin Roussey Early retirement is something a lot of us dream about. Now that you’ve achieved that dream,...