Keeping Employee Morale High During the Shopping Season
By: Dustin Flynn The shopping season is upon us. It kicked off with Halloween and New Year’s is the...
Goal Setting
By David Castlegrant In general, goal setting is defining what an individual is trying to accomplish. Goals are...
Nostalgia Marketing
By Sally Chase What do fanny packs, Stranger Things, and Geico’s He-Man campaign have in common? All three are...
How to Leverage Amazon to Sell Your Product
By Phillip Woolgar It’s no secret that small businesses today are struggling to compete with e-commerce sites, but have...
How to Build Your Customer Base
By Staff No matter what size your business, one of the cornerstones of staying solvent and competitive is finding...
The Skinny on Copyrights, Trademarks and Patents
By Margaret A. Lourdes Small business owners are, by nature, ingenious. It is common for them to develop unique...
Employee Theft
By Howard Prosnitz According to the National Retail Federation, employee theft costs retailers approximately $200 billion a year....
Improving Your Business by Using Tablets
By Nick Mann There’s no denying the impact that tablets and other mobile devices have had on the modern...
Baby Boomers are Reinventing Retirement
By Mary West Baby Boomers, the people born between 1946 and 1964, have influenced society for 60 years, and...
Is This Piece Missing From Your Marketing Strategy?
By Phillip Woolgar If you want to grow your customer base – and to sell more products and services...
The Importance of Market Research for your Business
By David Castlegrant In 25 years, as a consultant for over 200 small businesses, I have found very few,...
Recruit and Hire Good Employees
By Kathy Foust Recruiting and hiring employees may be just the start of the process of developing long-lasting, productive...
Industry Spotlight: HTF Survival Store in Anderson, SC
Tell us about the history of your company Growing up in St. Louis, the earliest report I remember writing...
The Two Keys of Employee Motivation
By David Castlegrant After researching the theme of this article, I found there is no shortage of material on...